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CHIEF MARKETING OFFICER (AA/EE) CAPE TOWN

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Description: 

Key responsibilities will include:

 

  • Own all advertising, brand, and growth activities for the company
  • Develop and execute on brand and marketing strategies
  • Be responsible for achieving the order volume and GMV growth targets of the business, along with the related customer acquisition, retention, and frequency goals
  • Team management lead, manage and build the brand, growth (promotions, merchandising, CRM & performance marketing), creative and social media teams that will report into this CMO role
  • Manage ATL & PR agency relationships and hold them accountable to KPIs
  • Develop a thorough understanding of our customers through deep analysis of our internal data and external market research, in order to optimise our marketing, spend and accelerate growth
  • Negotiate trade exchange deals and partnership deals with 3rd parties to generate cost effective exposure and customer acquisition
  • Develop advertising/media proposition to restaurant partners and 3rd party brands and be responsible for achieving the advertising revenue goals
  • Establish, monitor, and manage all relevant KPIs and ROI measures
  • Build, track and own the marketing budgets

 

QUALIFICATIONS AND MINIMUM REQUIREMENTS:

 

  • Minimum 7 years marketing experience, with a minimum of 2 years in a marketing leadership role.
  • Relevant Bachelors degree or MBA - Advantageous
  • Experience working in, or closely with, an ecommerce/internet business
  • Proven experience developing and growing a brand
  • Prior experience in large scale customer acquisition
  • Proven experience of working with data, performance marketing, customer insights and running data-oriented campaigns
  • Prior experience of managing external agencies
  • Prior experience developing and managing budgets
  • A track record of having managed and grown a brand
  • Experience working with the full range of marketing channels
  • Exceptional understanding of digital and social platforms and digital marketing tools
  • Creative nous for campaigns and content
  • A track record of having grown a customer / user base and performed on acquisition and revenue targets
  • Experience managing a creative team

 

Employer: 

MH Solutions

Location: 

Capetown

Salary: 

Job Reference: 

731906

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