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CRM Specialist


Job Description: 

A CRM Specialist, with sound knowledge of loyalty programmes, is required for a global tourism business to grow their South African loyalty base. 

Job Purpose:

Developing an integrated and targeted communications strategy for CRM,  drive sales through tactical CRM initiatives and enhance the customer life-cycle. Provide communications support across various internal departments, be responsible for corporate communications targeted at various customers (i.e Trade, direct customers, groups etc) and enhance the customer journey from a communications perspective.

Provide full support to the Marketing Manager on any ad-hoc projects delegated by Marketing Manager.

Principal Accountabilities:

• Design, execute and monitor direct marketing promotions, campaigns and interventions
• Monitor data quality, segmenting, marketing activities and assessment
• Communicate with corporate CRM regarding activities, planning, updating and co-ordinating
• Maintain Loyalty Club by executing acquisition strategies to grow base
• Attend to club requests, complaints and queries and monitor resolution within agreed timelines
• Plan and implement CRM campaigns and communication initiatives
• Track performance of CRM campaigns and draw up performance reports
• Draft all relevant corporate and guest communication
• Implement communications process to keep track of all communication
• Flexibility to work in line with operational requirements
• Always present a professional and favourable image 

Essential: Sound knowledge of Loyalty Programmes
Principles of Direct Marketing
Database management and mining

Desirable: Marketing Diploma, 8 years plus Marketing experience in CRM (as a specialisation)

Technical Skills

  • SAS or any CRM Campaign Dissemination Tool
  • Contact Lab
  • Touchbase Pro
  • Strong Excel Skills & Data Mining & Analysis in order to execute accurate reporting on database.
  • Marketo
  • Excel


Johannesburg, South Africa,


Ad Talent Africa


No education

Job Category: 


Working Experience: 

3 to 5 years

Contract Type: 

Full Time


R25000 to R30000

Salary Frequency: 


Job Reference #: 



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