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Head of Digital

Job Description: 

Job Description:

The role exists to:

  • Determine digital strategy throughout the group (with CIO and marketing director) and champion delivery of the agreed strategy throughout the organisation
  • Drive online as the channel of choice taking full responsibility for all online content and sales activity within the Police Mutual Group
  • Champion the role of digital in all sales, retention and communication activity and provide digital knowledge input into customer and proposition development

Job Requirements:

  • A broad web/Ecomms/digital background with experience of web design and build, sales optimisation and content management
  • Excellent written and verbal communication skills and knowledge of communication best practice
  • Excellent influencing skills and an ability to forge effective working relationships with colleagues across a wide range of disciplines and seniority
  • Experience of developing and managing
  • Proactive and innovative, continually challenging the status quo
  • Data interpretation and analysis
  • Needs to know about the Society's products, services and policies and;
  • A comprehensive understanding of the Police Mutual Group business strategy
  • Practical knowledge and experience of leading edge digital thinking
  • Must really understand and “get” customer experience
  • The broader financial service industry
  • The FSA regulatory framework
  • Police Mutual people management policies
  • Needs to have the following, or equivalent qualifications;
  • Likely to be educated to first degree level or equivalent
  • May have advanced diploma and/or technical qualification

Key competencies:

  • Personal drive and delivery
  • Judgement and decision making
  • Change leadership
  • Role model and coach
  • Pulling together
  • Running the business responsibly and understanding risk
  • Customer centricity
  • Commercial thinking

Responsibilities:

  • Maintain understanding of the latest digital opportunities and trends in consumer interaction with digital technology and inspire the organisation with those possibilities
  • Identify opportunities to harness technology to deliver increased traffic to the Police Mutual websites
  • Maximise online conversion through effective customer journeys and sales processes
  • Ensure appropriate commercial targets are set for all eEcommerce activity and ensure such activity is appropriately tracked.
  • Support the migration towards a fully effective CRM system for all customer activity
  • Deliver these commitments through management of the digital team and digital marketing agencies
  • Through the digital team, manage the internal network of content authors to ensure that our website and social media presences meet high editorial, usability and effectiveness standards
  • Create a leading edge analytical, test and learn culture so that the effectiveness of our website, e-marketing and email programmes are continuously increased
  • Build understanding of digital opportunities throughout the wider organisation
  • Ensure compliance with all applicable legal and best practice standards
  • Support the development of initiatives that build on our brand essence such as The Police Mutual Foundation
  • Manage digital budgets and budgets allocated by internal client
  • Direct reports
  • Senior manager – digital
  • Web content manager
  • Web optimisation manager
  • Responsible for setting the agenda for the web development team
  • Members and stakeholders
  • Police Mutual Group employees
  • Police Mutual Group chief executive and executive team
  • Police Mutual Group senior management team
  • Police Mutual Group sales and marketing team

Salary Market Related

To apply, please send your updated CV to apply@digipathrecruit.co.za

Please be advised that you will be contacted by Digipath Digital Recruitment within 14 days should we wish to proceed with your application.  Similarly, if you are not contacted by Digipath Digital Recruitment, please accept your application as unsuccessful.  Your CV will automatically be added to our database and we could be contacting you should a suitable position arise.

Location: 

Cape Town, South Africa,

Company: 

Digipath Digital Recruitment

Education: 

No education

Job Category: 

Digital Marketing

Working Experience: 

1 to 5 years

Contract Type: 

Full Time

Salary: 

Negotiable

Salary Frequency: 

Monthly

Job Reference #: 

3164113559