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Digital Marketer

Chartall Business College is an online, accredited training provider. We are searching for a digital marketer to manage our online presence. The ultimate objective of the role is to increase student numbers. The digital marketer will:

Plan and execute digital marketing campaigns, including web, SEO/SEM, email, social media and display banner advertising
Maintain our social media presence across all digital channels (and set up new ones)
Measure and report on the performance of all digital marketing campaigns
Identify trends and insights, and optimise spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Keep website up to date
Write and publish blogs
Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Job Requirements: 

Degree or three-year diploma in marketing or a related field
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Creative, with experience in identifying target audiences and devising digital campaigns that engage, inform, motivate and sell
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, Wordpress, CSS, and JavaScript development and constraints

Job Type: 


Company Name: 

Chartall Business College

Company Location: 

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