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Email Marketing Specialist - HomeChoice

Purpose of the role

Creating dynamic content & trigger emailer briefs & journeys which meet the company’s objective of delivering on revenue and ensuring these emailer journeys align with the current emailer plan & strategy. The objective includes driving increased engagement, conversion and loyalty through targeted marketing activity

Key Performance Areas (KPAs)

Deliver performance against e-Commerce team and company targets

  • Responsible for growing the revenue from trigger & dynamic emailer activity to the HomeChoice customer databases
  • Driving cross sell & re-engagement through the emailer channel
  • Deliver improved marketing spend efficiency by increasing existing customer value

Implementation

  • Working with your manager to identify the gaps & opportunities for different trigger & dynamic content emailers
  • Brief in the requirements to the emailer design team
  • Build the dynamic content emailer rules & set up the trigger emailers   
  • Manage A/B testing to optimise campaign performance where relevant
  • Present the journey and plans to the marketing planning team ensuring the communication aligns across the different divisions
  • Manage external partners to successfully deliver the requested activity

Measurement and Reporting

  • Detailed analysis of the performance of these emailers
  • Provide weekly, monthly and quarterly reports, sharing insights and recommendations for future growth
  • Create a testing document highlighting the results & insights

Grow our capabilities

  • Ensure we are fully exploiting our existing technology, with the aim of delivering the compelling, targeted and effective marketing activity possible to our customers
  • Constantly stay abreast of technology developments in the field, bringing the relevant new ideas to HomeChoice for implementation
  • Monitor and share external best practice in the field, while leading the implementation of the relevant learnings

Growth of eCommerce

  • Contribute to the overall growth of the online channel within HomeChoice
  • Act as a thought leader and change agent for the business in the area of e-commerce and digital communications

Operational

  • Creating dynamic content rules & building these in the email marketing tool
  • Building emailer triggers in the email marketing tool
  • Compiling emailer briefs and sending these on to the emailer design team
  • Manage the level of unsubscribes to ensure these remain at minimal levels by ensuring the campaigns are delivering the right customer experience at the right frequency with the right messaging and these emailers aren’t clashing with the daily emailer plan
  • Create a flow plan & journey map for these emailers

Job requirements: 

Qualifications & Accreditations

  • Bachelor degree or Certificate in marketing or related field
  • Emailer systems certification will be an added advantage 

Experience & Skills

  • A minimum of 2 years' experience with extensive knowledge of the email marketing channel and techniques
  • Extensive knowledge of marketing and merchandising to customers via both web and mobi sites
  • Strategy development and implementation will be an advantage
  • In-depth knowledge of the planning, implementation and evaluation of online marketing activities and plans
  • Strong understanding of the e-commerce landscape, trends and technologies
  • Deep understanding of the online customer journey - best practice and requirements
  • Experience in the enhancement and improvement of digital content, including being skilled in the underlying principles of visual design for digital comms channels will be an added advantage
  • Experience with website analytics tools (Google Analytics)
  • Managing content and marketing asset production for high traffic websites will be an advantage
  • Hands on experience working with a leading email delivery tool , preferably Silverpop (Watson Campaign Automation)
  • Selecting and managing external partners
  • An online retail marketing background
  • HTML coding and email technology background added advantage 

Attributes & Behaviours

  • Ability to manage performance against commercial targets
  • Strong communication and influencing skills – both written and verbal
  • Ability to manage relationships with key business stakeholders at all levels
  • Project management
  • Mature self-starter with high energy levels and strong time management skills
  • Must be able to think strategically and enjoy executing at a practical level
  • Ability to work well under pressure and independently with a great attention to detail
  • Must enjoy problem solving and be able to take initiative to solve issues quickly
  • Must have an extremely high attention to detail
  • Must demonstrate resilience, endurance, and be a strong “finisher”.
  • Strong analytical skills- ability to draw insights from data and optimise performance
  • Must have a strong customer focus and be able to see things from a customer’s perspective
  • Creative thinker - both from a design and approach to problem solving perspective

Reference Number: 

HC838

Company: 

Homechoice Holdings

City: 

Western Cape - Southern Suburbs (Cape)

Country: 

ZA

Salary: 

Market Related

Job Type: 

parttime

Industry: 

Retail