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Trade Marketing Manager




Cape Town


Patricia Smith Recruitment (Pty) Ltd


Your thorough knowledge of FMCG Trade Marketing combined with your ability to build winning cases for shelf presence through deep insights into Shopper Marketing / Point-of-View, Customer Marketing Management and Category Management; may allow you a stimulating career-challenging in a dynamic, high-impact environment.

About us:

We are a premium-brand multi-national FMCG group, and a global market-leader. We take pride in providing the following:

  • Finest products: We carefully select premium product elements from the world's most exclusive regions of origin.
  • Sustainable sourcing: We trace product elements back to their origin and we support local producers, resulting in a positive impact on the overall development of origin countries.
  • Unique processes:Our processes are honed over decades and include the highest levels of attention to detail, resulting in our inimitable top-quality product-range.

Why join our team?

  • With a South African head-office situated in the Mother City of Cape Town; the local business offers a fast-paced, cosmopolitan environment. 
  • A progressive culture encompassing commitment, passion and initiative allows top performers to make an impact and create a legacy; as part of a global team attaining outstanding results.
  • If you can run rings around the Average Joe - We Want You!

About the job:

Strategic overview:

  • Reporting to the Marketing Director and managing a small team of Customer and Category Marketers; the incumbent shall manage the brands growth and profile in the retail environment through in-store campaigns, strong in-store visibility and primary / secondary merchandising. This includes retailer-specific programs and in-store initiatives to support the short- and long-term company strategy and to build brand equity.
  • Be the liaison for the Brand Marketing and Sales teams to effectively / efficiently launch campaigns / initiatives and products in-market.  Monitor and evaluate implemented plans in close collaboration with KAMs, PMs, Field Sales team and Operations; to ensure maximum brand presence and impact at store level.

Key responsibilities:

  • Category Management: Develop and implement account-specific category plans that provide incremental, sustainable category and business growth.
  • Channel Development: Utilize TM resources to develop an understanding of accounts and shoppers (category and shopper insights) and communicate learnings (actionable insights) to the Sales and Marketing teams; and incorporate into the development of customer-specific marketing plans.
  • In-store Marketing: Pull brand initiatives, sampling and promotional activities into store on time; including planning, implementation and measurement of campaigns to attain profitable growth.  Leverage regional opportunities by communicating all promotional elements to support in-store marketing programs and by growing relationships with the Sales Managers.
  • Execution: At all times, ensure the highest levels of execution and attention-to-detail within all relevant areas (incl. display development, category plans, customer-specific activities, sampling, reports, presentations, etc.).
  • Brand Equity: Create excitement around the brand and initiate ideas to further enhance brand equity to develop the SA business.
  • Business Analysis: Manage IRI account, deliver and support internal reports (on external data) as required.
  • Stock: Manage stock levels and relationship with POP service provider.
  • Store visits: Conduct regular store visits at all retailers to track initiatives, brand exposure, pricing and competitor activities; and report back as required.
  • Leadership: Provide management and ongoing coaching of Customer Marketing and Category Management team members.
  • Internal relationships: Work closely with all business units and manage or participate in cross-functional teams (incl. providing support to Brand Marketing and Sales before / during Marketing and Sales Plan Dialogues).
  • Presentations:  Conduct presentations to internal and external key stakeholders on new projects / in-store initiatives / reports, etc. to gain buy-in and commitment (incl. South African management team and International Managers / Directors).
  • Budgets: Manage budgets to support NNTS / COOP in line with BU17 (and budget updates) - Display COGs, POSM, Market Research, Sampling, POS Storage / Warehouse.



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